Stacy Asher

Art, Art History + Design

University of Nebraska-Lincoln

Graphic Design

Fall 2019


GRPH 223 / Typography

This studio course will introduce students to the practice, history, and theory of typography. Through design research, independent project work, and collaborative exercises; students will produce typographic solutions to applied and experimental problems using typography as their primary, if not exclusive, design element.

Course work will include independent student research, sustained project work, and critiques, emphasizing the perceptual and contextual properties of typographic design. Lectures, readings, and guided discussions will supplement project work, introducing students to the topics of letter form design, printing history, typographic classification, and textual representations.

L'Atlas - Be what You Are

To successfully complete this course, students will be expected to understand and emulate the principles of typographic practice that began in the early Renaissance and continue with contemporary digital design. Students will also be expected to demonstrate both leadership and collaboration skills while working with their fellow students towards the completion of project work.

Week 01 / 01


Image result for ellen lupton typography

Cooper Union / NYC

After the Bauhaus, Before the Internet: A History of Graphic Design Pedagogy

Introduction / Type as Identity

Course Syllabus
Course Deliverables

Course Schedule

Textbooks / Resources* 

The Elements of Typographic Style, by Robert Bringhurst,
Foreword, Historical Synopsis

Adobe’s Creative Cloud Software Update~

*See Canvas for additional resources related to Typography. You will find an extensive list of suggested readings and resources, links to design organizations, and type foundries.

Eric Gill’s Process Book

Introductory Readings~

What is graphic design?

Who becomes a graphic designer?

What a graphic designer needs to know?

Write 5 questions you have from the readings. Be prepared to turn this in.

Week 01 / 02

Review readings. Work in groups of 3 to outline the readings and discuss the questions that you have. Present your reponse to the readings as a group.

[.pdf presentation due in Canvas]

Exercise 01 - [On-going]
Type / Typology / Type Awareness

Gather your type specimens in a folder on BOX or in Google Drive. Have them ready to share on Tuesday. [100 minimum samples]

Week 02 / 01

Present process for Exercise 01
Review found typography / type collected. Review found typography / type collected from the walking tour and your personal hunt.

Discuss what you have gathered and prepare to organize type specimens into categories of type classification. Demonstration on how to go forward and classify your type specimens. This will be an exercise that you participate in all semester. Look at this as an opportunity to create an archive of your typography finds.
Platform: Google Collections, Pinerest, Behance, Tumblr, Google Drive??

Type Activity:

Draw Type! Make tracings of your prize type specimens

Assign Exercise 02

Reference Readings:
Typographic Design: Form and Communication, 7th edition,
by Rob Carter, Ben Day, Phillip B. Meggs, The Evolution of Typography,
pages 1–32, The Anatomy of Typography, pages 33–52

Anatomy of Type Presentation

Anatomy of Type / Ask Lynda

Anatomy of Type Animation

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Letter Fountain / Names + Classifications

Anatomy of Letterforms

Week 02 / 02

Evolution of Typography Animated Short

Emigre PDF Cover AldaEmigre PDF Cover Apollo Program
Emigre PDF Cover Base 900Emigre PDF Cover Base Monospace

Displaying Type

Check out this blog post about the Ulm School.


Typographic Definitions

Typeface and Font

A typeface comprises a family of fonts such as Garamond Regular, Garamond Italic, Garamond Bold, etc. A font is a specific weight or style within a typeface family, such as Garamond Italic.

Typeface Classifications

Serif and sans serif are the two most common typeface classifications. Serif typefaces have a more traditional look. Sans serf typefaces became popularly in the late 19th century and are considered to be more modern.

10 Commandments of Typography

25 Rules of Setting Type

Final Exam Terminology

Type Classification Quiz

Letterform Anatomy from Ellen Lupton’s Thinking with Type

Units of Measure / Points / Picas / Inches

Lining vs Non-Lining Figures

X-height and legibility

Legibilty / Readability

Humanist Serif / Humanist San Serif

Sabon / Garamond
Didot / Bodoni
Aksidenz Grotesk / Franklin Gothic

Hanging punctuation

Visual Compensation

Tracking, leading, kerning

What is a lock up?

Logotype Terminology

Relative or adaptive grid structures

Typography on screen

AIGA’s Ultimate Typography Answers


Some good stuff you want to know.

Type Image Relationships 

Learn how to see white space.

Image Show White Space


Learn how to enjoy the white space.